SMMRC -
The
Chance for Small and Medium Market Radio to Win The War
For Revenue
If you are reading
this, we have targeted your market as part of our plan to
create a consortium made up of 200 small and medium market
client stations. We have targeted this "lost sector"
of the radio industry for two reasons. Stations that operate
in your market size, are the real heart and soul of the
industry, and even more important, we have achieved incredible
revenue results for clients in markets your size.
Many stations in medium and small markets are achieving
net revenue increases of between 5%-20%. These operators
are doing what none of the "big boys" have been
able to achieve, they are using the Internet to expand their
market penetration, client retention and bottom line revenue.
We have concluded
that station operators in small and medium markets understand
something that their "larger cousins" do not.
They know that their success is dependent upon super-serving
both their local listeners, and their local advertising
clients. They know that becoming the primary source for
news, events, information and special offers from their
local advertisers translates quickly to their bottom line.
In developing
our Internet Revenue and Information Management Solutions
for Broadcasters over the past year, we found that almost
all medium and small market operators face the same challenges:
- The
need for inexpensive, and effective Revenue Generation
Solutions for their stations
- The
need for Tools and Services that emphasize LOCAL commerce
and information, and work well with limited staffing and
budgets
- The
need to train and assist staff and management in the latest
strategies and solutions
- The
need to provide promotion and sales concepts that are
effective and profitable
- The
need for operational solutions that help Small and Medium
Market stations compete with national "Mega-Group"
owners, satellite and Internet only radio broadcasters.
It is time to create a consortium of stations in small and
Medium markets, for the express purpose of exchanging information,
concepts, ideas, sales strategies and more.
To address these
and other challenges facing radio operators today, the concept
for the Small and Medium Market Radio Consortium (SMMRC)
was born. We propose, and will provide hosting and organization
for:
We do not want your
money.
We want your ideas and participation. Please feel free to
email your comments, questions and concerns directly to:
