All
Rights Reserved
Access NTR LLC
2010
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Reinventing
Radio
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If
you already understand the need...then keep reading below!
A
Call to Reinvention by a Media Critic and Futurist
Quotes
from an interview by "hear 2.0" writer, Mark Ramsey of
Bob Garfield author of the MUST READ book, "The Chaos Scenario"
which is loaded with things that we have been saying for years...
"I
personally believe that those who will survive in the existing
media are those which become multi-platform and become the
news, entertainment and cultural hubs for their communities.
A lot of local media companies and third parties yet to be
conceived are all going to be fighting for that same territory,
to be the central repository of everything in their communities.
If you win that race, good for you, you're well positioned.
The bad news is you've got to be prepared to do more things
than morning drive."
"I'm talking about all formats of music. I'm talking about
real time news, weather, sports, headlines and traffic. I'm
talking about cultural events in the community… I'm talking
about all of it and more. And the media that survive locally
will be those that are full service - they will survive and
prosper."
"But all of radio's competitors are putting audio on
their web sites now and text and video, too, so the radio
side had better be prepared to deal with text and video as
well. Otherwise, they're just going to be pushed to the side."
"We are not talking about an incremental technology step.
We are talking about the difference between living on a planet
where men did not make fire and now a planet where man does
make fire, where there was no agriculture, now there is agriculture."
The
Solution is In Changing the Way That You Deliver
Your Product... to become the Central Daily Destination
for LOCAL News, Information, On-Demand Multimedia Content.
And
most important, The LOCAL MARKETPLACE
FOR ALL OF YOUR CLIENT'S PRODUCTS AND SERVICES.
Survey
Says...
In over
ten years of constant listener surveys, the top 5 things listeners
want from their local radio station web sites has barely changed...until
the advent of social networking and online streaming content.
- Local
Information- News, Sports, Events
- Local
Deals and Discounts from Local Businesses with the Ability
to Buy Products and Services Online
- Ways
to WIN!
- Social
Networking Through FaceBook, Twitter and YouTube
- On
Demand and Streaming Local Content with Video/Audio Capability
In
This Economy... It Is Imperative that Your Stations
Become:
- The
Primary Source of Local Deals, Discounts, and Services…
- The
Primary Source of Local Daily News delivered online, or
on Demand
- A Pro-Active
Local Business Builder that HELPS the Local Business Community
Survive
It
all starts with a web site that is designed to deliver what
your listeners want...
A
successful Radio Web site delivers local news and information,
with the ability to drive listeners to advertiser's information,
deals, and discounts at every click...
 .
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The
First Step...
A Focused Web Site that Delivers Content, Deals, Discounts and Revenue
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- Local Focus
for Local Dollars
- Each Section
of Content is Sponsored
- Key Information
Easy to Find
with Program Elements In One Location
- Key Promotions
in "Top Fold"
- Clear Links
to Deals, Discounts and Shopping
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All
Content Must Be Sponsored- with Clear Links to
Shopping, Deals and Discounts
CLICK
HERE FOR MORE INFORMATION
SPECIAL PRICING on CONTENT MANAGEMENT,
ONLINE BUSINESS DIRECTORIES, COUPONS and MORE!
The NEXT GENERATION OF DIGITAL CONTENT...
GENERATES INCOME...
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CLICK
HERE FOR EXPANDED INFORMATION
AND PRICING
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A
Revolutionary Streaming Platform
Built to Make Money
- Royalty-Free
Selective Simulcast and On-Demand Streaming
- Configure
your own Pre-roll, Post-roll and Insertion of Audio/Video
Ads Content
- 100+
User-Selectable Music Side Channels with Your Audio/Video
and Graphics Ads Inserted Media Center
- Full
Content Management, RSS Feed Management, Ticker, Chat,
Virtual Scoreboards and more!
Make
Multimedia Content a
Profit Center for Your Local Market!
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CLICK
HERE FOR EXPANDED INFORMATION
AND PRICING
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The
NEXT Generation
in Online Shopping Storefronts
More Features – More Secure
Less Cost with Bigger ROI
- Multiple
Delivery and Payment Methods (Cash, Check, Credit Card,
PayPal, Google Checkout)
- Secure
Credit Card and PayPal Purchases With Your OWN Online Merchant
Account
- Allow
Convenient Offline Shopping 24x7x365 and/or Integrate with
your Radio Shopping Show
- Build
Digital Marketplace Store Fronts for your Advertisers...and
You Take a Percentage of Profits!
- Introducing
Digital Coupon/Certificate Delivery (print, email, cell-phone
txt message)
Build
Loyal Listener Relationships, Engage Advertisers and
Generate New Business
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Let's
Talk About RETURN ON INVESTMENT
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How
Much "Web-Driven" New Revenue
Can A Station Earn?
The following
gives an example of what the potential revenue from
new clients using our tools can be. By taking each
category, and building a revenue base of annual and
semi-annual advertisers, selected from traditional
print advertisers such as Restaurants, Price-item
Retailers, and Professional Services, this is only
the beginning.
Success comes
from creating packages that offer the immediacy
of radio, the written word/graphics of print, and
the ability to drive listeners with direct e-mail
with your loyal listener database.
| Web-Radio
Packages and Services |
New
Advertisers |
Package
Rate
Per Month |
Gross |
| Restaurant/
Dining Guide |
20 |
$200 |
$4,000 |
| "Featured
Business" Directory/Coupons |
20 |
$300 |
$6,000 |
| "Platinum
Sponsors" (Directory, Banner/Tile Program
Sponsor/Including Digital Storefront) |
10 |
$1,000 |
$10,000 |
| |
|
|
|
| Monthly
Radio/Web Package Sales |
|
|
$20,000 |
| |
|
|
|
| Radio
P1 Premium Sponsors |
20 |
$100 |
$2,000 |
| |
|
|
|
| MarketP1ace
Local Shopping Network |
40 |
$200 |
$8,000 |
| MarketP1ace
Product/Services Network |
Unlimited |
|
|
| Minimum
Monthly Income You Should/Could Generate |
|
|
$30,000 |
| |
|
Cost |
|
| Access
NTR CMS and Supports Services |
as
low as |
$50-$110 |
|
| Radio
P1 Multimedia Center |
as
low as |
$149 |
|
| MarketP1ace
Online Storefront and Local Market |
as
low as |
$199 |
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| |
|
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Let's
REALLY Talk about Return on Investment…
We
have been providing Internet applications and marketing
services to clients for more than ten years. In that time,
not a month goes by, that I haven't had a client or a prospective
client tell me that "We really aren't making any money with
our site, and I think that it is too expensive to do right…it
just doesn't seem to be working out for us."
To
which I reply, "OK…did you follow our plan for sales, combining
all of your on-air products with online products and services,
allowing you to raise your rates by at least 5%-10% across
the card? Or did you ignore us, and try and sell individual
tile ads just like the newspaper sells display ads?"
Silence.
"Did
you sell web sponsorships to all of your news, sports, information,
and events sections as part of a comprehensive package including
web, radio and even streaming sponsorship?"
More
silence.
"Have
you taken the time to link all of your web advertisers to
a business directory with printable coupons, deals and discounts?"
More
silence.
"Have
you built a loyal following of Loyal Listeners and Social
Networking to help them connect to your advertisers offers,
special events, contests and promotions?"
By
this time…even before we begin telling them about new products
and services, designed to further enhance their revenue
and total domination of their local market, the point has
been made…it is not the Internet that is not working, it
is the station's lack of a clear, focused plan to build,
maintain, and promote one of the most cost-effective, and
high ROI tools at their disposal; Their station's web sites.
Ironically, I know you hear the same thing from radio clients
who buy a handful of spots over a month, with no clear "call
to action" or offer that is going to get your listener's
attention, and then tell you that "radio doesn't work."
Do
the math. Using the Access NTR Content Management Tools
you receive not only the ability to maintain the general
content on your sites, but also the ability to create and
manage a local marketplace of businesses, including full-page
ads, and printable coupons. These are comparable to a
½ page ad, with color, and coupons, in any local newspaper.
In
addition, with the Access NTR staff here to help you create
graphics, feed you promotional ideas, and help you with
web site management and updates AT NO CHARGE,
you are getting the services of an IT department, graphics
department, and promotions department for less than the
cost of a Value Meal at McDonald's a day.
No
staffing charges…no employee benefits…no taxes or unemployment
insurance…for less than $3 a day (and even less for station
market clusters).
A
station using our tools and services, combined with the
Radio P1 Media Center and MarketP1ace Online Shopping Storefront,
should make NO LESS than $30,000 a month in web related/generated
revenue. With a total outlay starting at less than $99 per
month per station cluster, and each additional module adding
revenue BEFORE it goes live, your Return On Investment is
like nothing else you do currently…all with NO ADDITIONAL
STAFFING REQUIRED.
CALL
US TODAY…for a FREE SITE and MARKET ANALYSIS
Let Us Help You
Position Your Radio Stations for the Future
541-431-0036
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