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The
Case for Selective Multi-Media Streaming
More Content, More Revenue, Less Fees
and Royalties…
Let's
face it…until the broadcast industry fights to have over one
hundred years of archaic music licensing fee statues and regulations
overturned, Broadcasters are going to continue to face mounting
music licensing fees for the "right to play" (or should we
say promote) music from artists over the air. While we believe
strongly, that the paradigm must shift, the facts are that
today, you face a daunting list of fees and royalties as you
choose to stream music and other products online.
Between
your regular royalty fees to ASCAP, BMI, SESAC, and now SOUNDEXCHANGE
(See our Internet
Radio Royalties 101 Here), the costs of streaming, without
a clear way to open revenue options for the service, seem
overwhelmingly against streaming and on-demand multi-media
content...
Until
now...
The Radio
P1 Media Center offers you More Options, More Revenue
Opportunities, with Fewer Royalties, and a Smaller Investment,
than any other streaming/on-demand service on the market today.
Most streaming
companies offer you a single point of entry, with a single
stream that is either "on or off." Revenue is limited to a
pre-roll commercial, and perhaps one or two billboard/banner
ads on the player. The content is almost always limited to
exactly what your station is already playing on your terrestrial
broadcast, with your listeners having little or no access
to content after it is already streamed. And more important,
by streaming your terrestrial broadcast online 24/7, you are
almost sure to exceed the "Small Market Radio" cap
(3.1 average listeners per hour), that allows you to pay a
single $500 annual fee.
But
your listeners-today and in the future-want and expect more…
With the
almost endless, and ever-growing list of video, audio, and
multi-media content available on the web today, your are no
longer just competing with other radio stations, television,
or local print competitors. And even more important, traditional
print competitors are beginning to offer streaming video and
other forms of content on their sites, further blurring the
lines between traditional television and radio.
With the
Radio P1 Media Center concept, you not only level the playing
field, but also give your stations a competitive and revenue
advantage today and for the future, at a cost that ultimately
SAVES your money!
Now,
instead of just turning your terrestrial stream "on or
off," you have options to offer:
- Live
Content Streamed Selectively to focus on your local radio
content, and special events
- Archived
Content of Special Broadcasts, Shows, Interviews, Shopping
Shows, Sports Events, and more!
- Unique
Audio/Video Content that you upload for Internet Only listening/viewing
- More
than 150 ROYALTY FREE Music Side Channels- all with your
advertiser's ads inserted for additional revenue
MORE
OPTIONS FOR LISTENING/VIEWING MEANS
MORE WAYS TO MAKE YOU MONEY!
1. Each
streaming/on-demand/side-channel element supports its own
combination of banner ad sponsors, and video/overlay ads,
with pre-roll sponsor commercials
2. 150
Royalty Free Music Channels with individual sponsor ops
3. Unique
and On-Demand Content continues selling 24/7/365
4. Sponsored
News Ticker
6. Sponsored
Listener Chat
7. Viral
Marketing so listeners can email links to their friends and
family
COMPARE THE MEDIA CENTER to Stand Alone or Embedded Players
More
than 150 ROYALTY FREE
Side Channels with YOUR SPONSORS...
Like having 150 new radio stations at your disposal
Here
are some station examples of radio stations that have
become MULTIMEDIA companies, using Radio P1
http://www.radiop1.com/wmrc
http://www.radiop1.com/kxra
http://www.radiop1.com/kiwa
NO
EQUIPMENT TO BUY OR SET UP...
We provide preconfigured hardware to get you started!
All
of this, at prices starting as low as $149 a month!
CALL
541-431-0036
To get started!
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